"Has a publishing house sold more than 300,000 yuan in a single day?" ! -- Taking stock of the bookside aesthetic books that contributed to the performance of the publishing house at the Shanghai Book

The 2024 Shanghai Book Fair has lasted for three days. The weather in Shanghai is hot, and the readers participating in the book fair are more enthusiastic, the scene is crowded, the exhibition area is once congested, and the matinee and night performances are full. Zhiyi Technology book edge aesthetics promotion team in the book fair witnessed the on-site consumer's enthusiasm for buying and love of reading.

At this book fair, which bookend aesthetic printed books sold best? This article through Zhiyi Technology promotion team partners in the scene of what you see and hear, but also refer to the "publishing Business Weekly" and other well-known media data, sort out the exhibition to help publishing institutions sell bookend aesthetic printed books, let's take a look!

一、《A History of China Hidden in the Forbidden City》

China Renmin University Press

The book sold 489 copies on the first day of the Shanghai Book Fair, and many readers stopped to read it and couldn't put it down. The book selects the most representative cultural relics of the Forbidden City, introduces its historical connotation, historical background and behind the story, the content Angle is novel; The book edge adopts the aesthetic printing process of Zhiyi Technology bookfish machine.

The calligraphy pattern is the famous painting "All nations come to Court", full of rich breath, full of king. To a science and technology marketing promotion partner witnessed an old man from reading to the process of paying for this book, the heart is especially excited, a discount after nearly 100 yuan of the book, the old man decided to pay. When he took the book in his hand, his face showed satisfaction, which was very touching.

二、Full Notes and Full Translations of the Book of Songs(Collection Edition)

Huazhong University of Science and Technology Press·The Beauty of Books

For 3,000 years, the spiritual and aesthetic background of all Chinese people has been read. Three thousand years later, you should see this "different" "most beautiful" "Book of Songs" : all 305 songs are included, modern "ballad style" verse translation, vernacular guide, "Curtain" commentary with the text, Hosui hand-painted illustrations, one hundred famous paintings, and especially includes the summary of idioms, birds, animals, plants and trees classification appreciation, name tracing. The book's mouth pattern and color are in harmony with the cover, which comes from Zhiyi Technology bookfish  aesthetic printing process.

Just finished the book stack, ushered in the first wave of readers, everyone is attracted by this beautiful book, read the readers are directly bought! So many readers pay for appearance level!

三、"Fantasy Beasts"

"Ten Kinds of Drama by Yukio Mishima(Part 1,Part 2)"

China Workers' Press

    Lmaginary Animals

    Traces the history of fantasy beasts, from totems to robotic pets

   "Ten Kinds of Drama by Yukio Mishima "(Part 1, Part 2)

   Restore a more complete literary map of Yukio Mishima

This set of pink and green, two combined "Mishima Yukio drama Ten kinds (up, down)" is not the first time to become the sales highlight of China Workers Publishing House, in several Beijing book market, Zhiyi Technology promotion team partners have seen her sought after by a large number of readers, this eye-catching design is very modern and young, Let friends who do not know the author stop because of her design, the aesthetic printing of the bookend is absolutely contributive.

四、"How to Slay a Dragon"

unread

This book is an adventure story created for readers by Caitlin Stevenson, a young scholar with a doctorate in medieval history. From food, clothing, housing and transportation to social culture, from commoner fights to throne struggles, the real Middle Ages in history are waiting for readers to explore themselves and see the real face under its mysterious halo.

In addition, more than a dozen kinds of printed books with bookside in the unread classics for ten years were exhibited, placed in the first place, attracting a large number of readers to stop and sell hot. Such as "Existential Cafe", "what if" trilogy, etc.

五、"The Complete Works of Lu Xun · Naked Ridge Lock Line Pocket Book" (all 17 kinds)

Hope (Published in cooperation with Guangxi Normal University Press)

This series is presented in the booth of Guangxi Normal University Press with a new creativity, all books are bound with bare spine, the most attractive thing is that all books are printed on the bare spine with Zhiyi Technology book edge printing process, which makes this series more unified in the overall style. The bare back is printed with a red background color, white or black font, consistent with the cover font and tone. Restore the poster and the first draft of the design, I think, this effect is the most in line with the designer wants it, serious but not reserved, personality but not rough, our printing process is applied so incisively and incisively and elsewhere, really with Mr. Lu Xun's unique core, too surprising. Readers have also been touched by this "unity", I think Mr. Lu Xun would have liked such a design if he were alive.

This booth is always crowded, and this set of "Lu Xun's Works" has also become the best sales of a product since the booth of Guangxi Normal University Press was launched.

六、《寻你》

上海辞书出版社（上海世纪出版集团成员）

This book from the famous book designer, has won more than a dozen of the most beautiful book design award teacher Zhou Chen design, cloth cover, pay attention to reading mouth: from our Shanghai customers, applied to a science and technology bookend aesthetic printing machine printing! The color and delicacy of the mouth add a pair of wings to the design of this book, allowing the designer's creativity to fly freely between the cover, the mouth and the whole book. The readers who saw this book all stopped, and the book was listed in large numbers before the book fair, in order to bring the friends of the Shanghai Book Fair a beautiful book experience.

This book is a collection of poems that Shanghai citizens friends like, the author is Xiao Di Li (Dong Ying), a poet, financial investor, born in Shanghai, often between Shanghai New York and Paris fashion successful women. The design and presentation of the whole book is too much in tune with the content and the author. A big sale was inevitable.

In addition to the above introduced several agencies, China Social Science Literature Publishing House Beijing Fine Arts and Photography Publishing House Jiangsu Phoenix Publishing Group and other booths of the book edge aesthetic printed books are also loved by readers, many readers are attracted by them, these books have also brought good sales performance to the publishing house.

Shanghai is the world's fashion capital, Shanghai readers understand the aesthetic, is highly accepted, bookend aesthetic books in the current Shanghai book Fair shine, not only into the hands of tens of millions of readers, but also the publishing house has brought considerable real ocean, as has been promoting the bookend printing process of us, really can show a little pride and excitement here.

After seven years of tireless and persistence in the field of book edge printing, we finally saw that this aesthetic process has become a phenomenon in the field of books and periodicals: promoting readers' better reading, promoting bold innovation in the publishing industry, promoting the printing industry to try new processes, driving the comprehensive phenomenon of high-quality paper book sales, book edge printing small process, enabling the cultural industry.  Shanghai Book Fair is a book fair that makes publishers and printers feel gratified, and it is also a great event that makes us more powerful.  To a science and technology bookmouth printing machine, it is unique, and our hard work is worth it.